Majestic Wine has today announced a new pricing proposition following feedback from customers who wanted 'simpler, clearer pricing and an end to the six bottle minimum' purchase.
This is a significant and welcome shift in strategy for a retailer that has sold wine 'by the case' since its inception in 1980. This allows them to compete more directly with the supermarkets for those who tend to buy a bottle at a time.
We can also breath a sigh of relief that their discounting schemes no longer need a Carol Vorderman-esque mathematical mindset; discounts marked against that wine are offered on that bottle when 6 or more wines (of any mix) are purchased. We are genuinely delighted to see this change as it was one of the biggest turn-offs when shopping there.
Finally, if you don't like the wines you buy, there's a hassle free money back guarantee.
All in all this is a very welcome change of focus for one of our favourite wine retailers. However, it's worth noting that Majestic talk about these changes (excluding the 6 bottle minimum) being 'for Christmas' so whether the model is tweaked further in 2016 remains to be seen.